On the Fly is a San Francisco based men's store that is working to revolutionize how you shop for the men in your life. You can choose your man's lifestyle (Old School, Wall Street, Hipster, Professor, or Sportsman) and they recommend duds, bling, and smokes, among other things, for that lifestyle. They also include how-to instructions for the modern man such as "Popping the Cork" and "Decanter Banter" to aid in using their fine products. (via jbenz)