Urban Decay Primer Potion: Concealer/Shadow Base

 Urban Decay Primer Potion: Concealer/Shadow Base - Photo 

The best eye primer EVER.

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22 Recommendations

  • retrodiva

    's recommendation

    The best eye primer EVER.

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  • kati3lov3sU

    's recommendation

    The best eyeshadow primer anywhere. I'd die without it.

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  • superflippy

    's recommendation

    Applied to your eyelids under makeup, it keeps eyeshadow from creasing and smudging.

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  • styledash

    's recommendation

    This is an awesome deal for what I hear is a beyond awesome product. 2 containers of this potion for $25! You can give one and keep the other for yourself.

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  • urban_chic

    's recommendation

    best primer ever made, hands down... a must have for all girly girls!

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  • FancyPants

    's recommendation

    I took the advice of my ThisNext friends and ordered this from Sephora and all I can say is WOW. Usually my eyelids look like an Exxon Valdez oil spill by the end of the day... this kept my liquid liner crisp and my mascara in place. I'm smitten. And with it coming two to a package I passed along the goodness to my equally oil-slicky ma'

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  • AmandaGayle

    's recommendation

    After going a year or so without any eyeshadow primer, this is simply a miracle for me. I've never had my eyeshadow look just as perfect at the end of the day as it did when I finished it... and I am psyched! It even keeps cheap drugstore quality eyeshadow looking its best, and that makes me one very happy girl.

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  • chelseastone

    's recommendation

    I swear by this primer. It tops all the rest.

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  • 20somethingirl

    's recommendation

    Amazing! it does exactly what it promises to do. and urban decay eyeshadows don't work well without it (they rub off too easily). BUT beware! it's soo good that once the shadow is on, it's not coming off! so no room for mistakes.

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  • eksy

    's recommendation

    This is the only product I could find that will keep eyeshadow looking bright and crease free on my oily lids. Only a small amount of product is needed, so even if you use this everyday, like I do, this will still last you a good amount of time.

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  • Renz

    's recommendation

    It's amazing. Gives your shadow hat extra punch and lasts for the whole day!! MUST HAVE!!!

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  • retrodiva

    's recommendation

    Packaged in a precious, genie-like bottle, Eyeshadow Primer Potion is an ultra-sheer, totally nude eye base that glides on with the wave of a wand and then disappears instantly. It's the ultimate eye prep for smoother, longer-lasting, crease-proof eyeshadow.

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    • TwinMom
      Thanks for the tip, I have the same problem! Will check this out next time I'm at Sephora.

  • ilovesecondhandsmoke

    's recommendation

    Sometimes I really like to splurge on some long-lasting items and Urban Decay's primer potion is one of splurge buys that is really worth your money. Most of time, using a nude foundation as a base works fine but if you want a tried and true formula, this thing works so effortlessly well.

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  • caby

    's recommendation

    Longest lasting primer that barely smudges even after a long night! It seems oily, but it is somehow designed to stay put. A little goes a long way. One and only con: Product design is poor--a lot of it gets stuck around the fat part of the tube so you'll have to dig it out with a Q-Tip or cut it up :(

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  • ShockPlusFade

    's recommendation

    This is a must have for eyeshadow fanatics, especially those, like myself, who love bright bold colors.

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  • shopstrong

    's recommendation

    I heard this stuff absolutely CANNOT be stopped. I used to use concealer as my eyeshadow primer.... not anymore!

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  • mellietastical

    's recommendation

    I absolutely love this! Keeps eyeshadow from creasing all day long.

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  • mstasha617

    's recommendation

    This would go great with my makeup collection.I am in need of one these...

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  • mugirl

    's recommendation

    FANTASTIC shadow primer that really helps your shadow stay put. Lightweight and creamy, this will have your shadow looking like it has been freshly applied long into the day (or night!)

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  • jinni

    's recommendation

    After trying this once, I had to buy it. I've totally converted to this primer and will never again apply a shadow with out it. The colors come out true on top of this primer and it stays all day!

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  • CandiceH28

    's recommendation

    OMG. If you haven't tried this stuff, you need to! It makes your eye shadow appear a little more intense but the selling point for me is that it makes your eye shadow stick and stay in place ALL DAY LONG. Eye shadows that used to crease or slide off within a few hours now will stay on for 8 or 12 when I use this stuff before. Seriously, it's amazing.

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  • zoewscott

    's recommendation

    This is my go-to shadow primer. It blends smoothly and dries quickly to a matte finish. It gives very sheer coverage over any imperfections. No creases and shadow WILL NOT budge. Just make sure you let it dry completely before applying makeup over top.

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Collections Featuring This Item

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    Curated by 20somethingirl

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