Since water is after all, well, WATER, bottled water merchands have to work extra hard to sell their own version of the water in a bottle (brilliant!) concept. for Fred, apparently it means being sold in a bottle that looks like a whiskey flask, but also hanging out at MySpace. Fred currently has 41 friends, not including Tom. After all, I wouldn't want to be Friend with a botle of water, it seems so, ephemeral...

And, at the risk of sounding dated, is this the same Fred that was too sexy for his shirt? (via notcot)

bottled water in the shape of a whiskey bottle

with my name on the front

what's wrong with that?

The legendary Fred! He's mainly available in urban centers and that's because he caters to a certain crowd. I do have to hand it to the company, their devotion to a unique idea is pretty cool: the name, an entire webzine dedicated to the lifestyle (fredspot.com), updates on FaceBook, MySpace, Twitter - you name it.

Move aside though, water lover coming through. Fred is a very low mineral spring water. There's not much in it. It's very low-key mostly, with about a neutral pH. This makes it a very smooth sip for most.

Maybe it's my over-sensitive palate but I find the scarcity of minerals overall highlights the ones that are there in higher concentrations. I taste either Magnesium or Calcium, which gives it a slightly metallic after-feel. Again, you may not notice this at all.

Bottom line: Smooth sipping, very neutral and low-key but in a good way (unlike the chemically proportioned Poland Spring). Aquaphiles may taste some salts (Mg or Ca). Very cool flask shaped bottle.

:)

dig the flask design. it makes it much easier to tote around.

Flask-like design of bottle is slim, sleek and very easy to carry around.

I bought this while traveling. We're military and I love trying different drinks. It is SO Good!!!! Now I can't find it anywhere and am totally bummed. I admit, I have had a fred water dream of being thirsty in the desert.

i wonder if this will catch on with the homeless population?