I remember watching Transformers cartoons on t.v. as a kid and thinking it was dope... Compared to the animation they produce today? It's crazy how sophisticated these things have become. Licensed toys also evolved dramatically. This Transformer Voice Changing helmet would have been on my Santa's list if it were available back then... But then again, if it existed back when, it would have cost a thousand bucks or something insane. Todayt, it's $60, which is such a great price for what you get.