you thought your cute little zojirushi elephant emblazoned electric rice cooker was good? please. you're about to put that on the discount table at your next yard sale because the mitsubishi nj-ws10 IH (induction heat) rice cooker is the FERRARI of rice cookers. not only does this baby have the body of a supermodel, it has the brains of a rocket scientist.

don't believe me? how about the fact that the nj-ws10's inner pot is 100% rock solid carbon rather than just a little ferromagnet coated with carbon? how's that for brains?!?!

of course, the rare and deadly combination of beauty AND brains doesn't come cheap (almost $1000), but your perfect bowl of steamed white rice is worth it.