They ain't lying - it really IS the only clip that stays in. And it is also they only clip that I can get in, because it's quick and easy. Every other kind I've tried take so long to close that by the time I'm almost done my daughter is onto me, she thrashes around, shakes her head and slaps at my hands till I give up. These ones are in before she even knows what's happened.

Not only that, but they really are adorable and come in endless styles and colours.