eBay & Toys for Tots Interactive Charitable Gift Giving
eBay's ad agency, Venables, Bell and Partners devised interactive Toy Store Windows in New York and San Francisco that allow you to donate a toy by scanning it's tag with your mobile phone. When scanned, the animated toys in the window come to life encouraging others walking by to get into the holiday spirit. But most important, even if you don't live in SF or NY, you can give toys to the needy through the eBay site and their facebook, build a toy. All links and info are in the blog post.