I bought this at Target because it was on sale and I wanted a change. I used it the night I got it and truth be told, I suck at coloring my own hair. I made the streaks too wide, plus there was an earthquake happening while the dye was in my hair!! When I was finished I hated it. I contemplated wearing a wig to work. However, after a few days I started to like it. And believe or not, I get compliments. Someone even asked me who did my highlights. LOL!!! I did, for $3.