I love these baby slings - very stylish but comfortable too for both mum and baby. They also do special "Dad slings" too!
I was given this sling as a present when my second child was born and its been fantastic! My youngest, now 11 months, will sit happily in it for hours and I regularly ditch the buggy in favour of the sling, so much easier when shopping! He's on a level with me and everyone else and we can interact as we go, not to mention not having to negotiate stairs and narrow doorways. Also highly recommended to put little one whilst chasing toddler at the park!