It's good for the environment! What other reason do you need? No more disposable lunch bags...
How cool is this? A lunchbag that's reusable, insulating (neoprene), and it comes with a cute print on it! For $20 and at this quality, you'll never ever gonna be using the single-use stuffs again! N.b.: now, if you'll use reusable lunch boxes inside, you're going to be my superhero. :)