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The New MAX Factor: Vivid Impact Eyeshadow Duo

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A recommendation by retrodiva

retrodiva's recommendation

First to recommend

This is a double ended loose powder eye shadow that delivers bold color with an easy application. The flexible applicator is key to the entire experience: it can be used to apply the loose powder all over the entire lid or you can use it to line the eyes and create a dramatic look that draws attention to the eyes. It is even easy to use under the eyes - the applicator is pointed as well as soft, so using it is a breeze.

What I liked best about this formula, aside from the applicator, was the pigment. It is rare for me to find a drugstore brand that actually has the level of pigment that I'm used to working with, and Max Factor Vivid Impact Eye Shadow certainly fits the bill. I have Emerald Coast and Two Cents, and all four colors are bright and vivid. They are also extremely easy to blend (which is why so many love loose pigmented shadow versus compressed shadows) using either the applicator or my standard eyeshadow brushes.