I haven't bought this yet, but it's on my geek lust list. Water and scratch resistant, fast transfer rates and can go on your keyring.

I can't speak for the quality (because I have no idea). However, this USB Flash Drive is bar none the coolest looking, most practical I've seen.

Nobel prizes. We need smart design to be recognized in much the same way, and the LaCie iamakey flash drive deserves to win.

Here's the thing. I don't often need a flash drive, but when I do, I inevitably don't have one on me. Why? Precisely because I don't like to have flash drives on me - bulky, relatively unattractive, and use just infrequent enough to make them not worth my time.

The iamakey works perfectly for me. Literally the size (and width!) of a standard key, you won't notice it on your keyring till you need it. When you do, a dead simple to see upside makes it easy to plug into the nearest USB port for file transferring bliss.

The transfer speed is NOT as fast as bulky black geek machines, but it's not bad either - I can transfer a 250 Megabyte movie in about 30 seconds. The included plastic cap got lost within 2 weeks, but I find the connecter doesn't scratch easily and when it does, it still works fine.

So go - no, run - out (ok, go to Amazon) and buy the LaCie iamakey in 4, 8 or 16 (!) Gigabyte versions, and say goodbye to "shoot, I need that file!" episodes.