It used to be purple, my favorite color that is. Somewhere along the way it became pink and when it became pink, it became PINK. It's rare to find a pink thing that I don't want to possess. This Think Pink! gift set from Lush contains not only the colors of pink that I find aesthetically pleasing, but with vanilla, black currant, pepperment, marigold and ylang ylang, smells like I think pink should smell.