Back in the day, a lot of investors were getting excited about a concept called, Mass Customization. In some ways, Starbucks delivered, but few others have pulled it off. Now, You Bar is giving us the ability to make a custom nutrition bar. So, I can dream up my own formulation and they will make my bar for me. This is so cool.

Like Reggie Jackson back in the 70s. Now, we can all have our own nutrition bars with You Bar.

Very cool!

Custom nutrition, and real nutrition at that, no bullshit sugar bars. This stuff is 'tailored' to your own desires, you create the bar, you name the bar, you enjoy the bar! (via You Bars)