Since the music industry has been hurled into a state of post-apocalypse by file-sharing fans and greedy record labels of the past, a new label named Digital Heroine has a solution: sell the merchandise and share the music. Rocking the tagline, Wear The Music™, the brand is aiming to save the music industry; commandeering it for the benefit of NY indie bands. Heroic, creative, and fashionable, they also have great taste in music.