While not very "rubik cube-y," my son (13) who is obsessed with the regular Rubik's Cube really enjoys this toy. Every time I pass his desk at home it is a new shape. It's well made and fun to play with.

The Rubik's Twist is entertaining to play with, both for kids and adults. You can either try to twist it into some of the shapes provided as a challenge, or just play with it and create your own shapes. Our kids love playing with it, too. More longer term fun than the "Tangle" metal toy which has a similar principle.