K-Swiss x Julia Hederus

 K-Swiss x Julia Hederus - Photo 

A now graduate of the famed design school, Central Saint Martins, the Swedish-born Julia Hederus took from her fascination with architecture and toy building blocks LEGO into themes for her graduation presentation in the 2007 London Fashion Week. During which she approached K-Swiss and created bloc...more


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    A now graduate of the famed design school, Central Saint Martins, the Swedish-born Julia Hederus took from her fascination with architecture and toy building blocks LEGO into themes for her graduation presentation in the 2007 London Fashion Week. During which she approached K-Swiss and created block-like footwear to coordinate with her collection. Almost immediately, the young designer garnered accolades from the fashion world for her innovation and simplistic approaches. Building upon that success, Julia Hederus teamed up K-Swiss once again in producing a limited capsule collection. Announced back in March of this year, the Julia Hederus for K-Swiss Collection exemplified boldness by both parties, the designer and the label. Consists of 1 hi-top (High Blocks) and 2 low-top versions (Blocks & Cubes). Each adorned with cube-like overlay and enclosure supported by Velcro fasteners, the Hederus x K-Swiss is a representation of classic lineage juxtaposed with futurist imagination of what sneaker would look like in the year 2020. This Europe-only release is only available currently at 12 retail locations throughout the continent, in addition to its exclusive online retailer, oki-ni. Priced from UK₤ 120 (~US$ 223) to UK₤ 80 (~US$ 148).

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