Tarte is always on the forefront of product innovation, and this product is their most recent example of this. It should be noted however, as in life; everything is not for everybody, no matter how good it might be.

Case in point: This is a lash stain (not really a lash enhancing mascara) and therein lies the beauty and/or frustration of this product, depending on your needs.

For someone like me with lashes that are not truly dark, and very fine, this stain was perfect to give me a nice, enhanced, natural look that was truly trouble free and long lasting. The stain deepened my lashes and gave me a more defined look (perfect for running around on the weekends or going to the gym). My lashes were lengthened slightly and had nice separation. I also liked the curved brush and the non-clumpy formula.

The stain did not flake or run (and I even went to the pool/sauna with it) which was great. However, it did not really increase the volume of my lashes (no Va Va Voom lash effect in other words). For this natural effect, it did indeed last about 4 days. I was very careful about applying it, since this is a stain (so take care that it does not touch your under eye area or face). Of course, it is possible to take off, with a generous amount of oil-based makeup remover and a Q-Tip.)

It should be noted that I also tried this with along with a Volumizing mascara and it did work well, but I did not get the 4 day results. It only lasted about two days. All in all, this is a great choice for those of you who want a natural look, love to apply a product and forget about it, and don’t need/want much lash “enhancement.

Note: When wearing this formula you cannot use any oil based product near the eye area or when removing makeup, as it will cause the stain to come off. (via Palacinka)

I love how this works on my crappy lashes.... gives 'em a lot of color when I'm not wearing any makeup.