Living an eco-friendly lifestyle has become chic. Not so long ago, environmental awareness was left almost exclusively to the experts or the eccentrics. However, now a more environmental friendly approach to life is something more and more people aspire to. As the harmful effects of consumerism and mass-production become increasingly apparent, many of us are becoming aware of the bonuses of living in tune with nature rather than against it. No longer the domain of the 'brown rice and sandals' brigade, eco-consciousness means knowing that you don't have to sacrifice taste or style to look after your body and the environment. Eco Chic is an essential and stylish guide to following this new eco-consciousness, looking at the organic movement in four key areas: food and drink, interiors and design, health and beauty and fashion. (via urban eco chic)