Enjoy reading without having to turn a page or carrying around 5lbs of extra weight. (via SonyStyle)

It's the iPod for books. Easily portable (1/2" thick, 9 ozs, maybe a little smaller than the page size of a paperback book). Can hold ~80 books, and memory is upgradable. Battery life is also outstanding (no power needed to maintain the page image once it's rendered).

Sony has an e-store where you can buy books (similar to iTunes) - http://ebooks.connect.com.

You can also upload PDF's, although the readability was not too great.

This is wonderful for the book reader in your life.

I debated between this and the Kindle, but decided to go with Sony for a few reasons. First of all, it's more attractive. The books in the Sony store are less expensive than Amazon's Kindle books. I was also given 100 free classics with purchase, which sealed the deal for me.

It's a wonderful product, and I've read several novels on it since purchasing. It holds 160 books, can play MP3's, and has a very clear display that is easy on the eyes. I also purchased the clip on light, as it's not a backlit screen, and much like reading a paperback. (via Sony Reader)

Guess who likes to read? Me!!
TN Nano

But can it hold up to Amazon's amazing new reader? Next MMA fight: Portable Reader VS. Kindle...

Amazing! I messed around with one of these at a Borders bookstore today. I was so impressed by the display quality; it has excellent resolution and is extremely easy on the eyes. It's definitely not like starting at a laptop...it's almost as if you're actually reading pages on a book.

This is a portable book reader.