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Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath
2 recommendations
crmrmurphy's recommendation
First to recommend
Great looking reading
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Updated Aug 23, 2007
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KRiSTOPHERDUKES thinks this is useful
calabrisella's recommendation
Fantastic book - a very quick read full of real world examples. Explores why some ideas stick and others don't. great read for those in PR.
Updated Dec 7, 2008
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Format: Audio - Compact Disc, Publisher: Random House (January 02, 2007), I...
Made to Stick will transform the way you communicate ideas. It's a fast-paced tour of success stories (and... more
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