The idea is simple, we're all equal and we're all unique. Celebrate it! Dutch designer, Twan Verdonck, came up with the beautifully obvious idea to give everyone on the planet (well, anyone who purchases this t-shirt) their own unique number. That's all it is, a t-shirt with YOUR number on it. Once you get the shirt, you make a youtube video or take a picture, send it to him and he'll put it up on his site. Brilliant!