I am a lip balm addict and i like this one in the winter because it lasts and because it gives me that minty fresh feeling. I think it works as a bit of a pick-me-up, too but that may be more psychological than anything.
I love this stuff, it lasts for a long time and when the balm is gone, my lips are still slightly sweet. The mint gives a great sensation as well, and it takes forever to actually finish the whole tube. It's also extremely glossy, which i like.