Crossing the Chasm: Geoffrey A. Moore: Books

 Crossing the Chasm: Geoffrey A. Moore: Books - Photo 

Anyone interested in entrepreneurism or in understanding the pains of technology adoption needs to read and keep this book as a reference. In it, Moore explains the different adoption demographics - innovators, early adopters, early majority, late majority, and laggards - and distinct marketing stra...more


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  • Aswan

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    Anyone interested in entrepreneurism or in understanding the pains of technology adoption needs to read and keep this book as a reference. In it, Moore explains the different adoption demographics - innovators, early adopters, early majority, late majority, and laggards - and distinct marketing strategies needed to successfully cross the "chasm" and gain momentum with the consumer mainstream when marketing disruptive tech products.

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