Just came out in Korea, costs around 54 bucks (not pricey at all!) Affordable, good design for everyone. Dunno when it's going to hit the US market but this is the cutest thing ever. If you've got ties to Korea and want it right away, click http://www.10x10.co.kr/shopping/category_prd.asp?itemid=111797
This is a cute mp3 player suitable for kids. It's about half the size as the palm of your hand and has a 1 GB capacity. Kids these days only really require a playlist of 5-10 songs anyway.