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The Tipping Point: How Little Things Can Make a Big Difference.

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Updated Mar 4, 2009

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Guns, Germs, and Steel: The Fates of Human Societies

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Amazing book abour human society and civilization and how it came to be.

Updated Mar 4, 2009

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civilization
guns germs and steel
history
jared diamond
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Collapse: How Societies Choose to Fail or Suceed

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As in "Guns, Germs, and Steel," Diamond weaves an all-encompassing global thesis through a series of fascinating historical-cultural narratives. Moving from the Polynesian cultures on Easter Island to the flourishing American civilizations of the Anasazi and the Maya and finally to the doomed Viking colony on Greenland, Diamond traces the fundamental pattern of catastrophe. Environmental damage, climate change, rapid population growth, and unwise political choices were all factors in the demise of these societies, but other societies found solutions and persisted. Similar problems face us today and have already brought disaster to Rwanda and Haiti, even as China and Australia are trying to cope in innovative ways. Despite our own societys apparently inexhaustible wealth and unrivaled political power, ominous warning signs have begun to emerge even in ecologically robust areas like Montana.

Brilliant, illuminating, and immensely absorbing, "Collapse" is destined to take its place as one of the essential books of our time, raising the urgent question: How can our world best avoid committing ecological suicide?

Updated Mar 4, 2009