Fashion PR Must-Reads - a list by prcouture

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About this list:

The following are books I consider must-reads for anyone interested in Fashion and Fashion/Beauty Public Relations. Books on dress studies, fashion theory, branding etc.

Qualifications:

I run a Fashion PR Blog - www.prcouture.com

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Viewing 1-9 of 9 Items

The Pocket Guide to Fashion PR: Sophie Sheikh

First to recommend

Description

The Pocket Guide to Fashion PR by UK Fashion PR Sophie Sheikh is slim enough to fit in your purse yet packed with information about how to do fashion PR successfully (don’t except a ton of illustrations or flouncy speak – this is a guide focused on tactics for the DIY mindset).

Updated Nov 4, 2009

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Fashion Now 2 (Fashion): Terry Jones: Books

First to recommend

2 people recommended this item

Description

For inspiration galore, Fashion Now 2 is the perfect Sunday flip-through.

Updated May 17, 2008

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Groundswell: Winning in a World Transformed by Social Technologies

First to recommend

Description

This book is getting rave reviews - a must for any fashion PR agency looking to maximize its involvement online...

Updated Apr 11, 2008

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Fashion, Culture, and Identity

First to recommend

2 people recommended this item

Description

great introduction to the psychology of fashion - one of the fundamentals.

Updated Jan 25, 2007

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Adorned in Dreams

First to recommend

Description

Great read on the social and cultural history of fashion and its complex relationship to modernity - can't wait to read the this latest edition!

Updated Jan 21, 2007

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The End of Fashion: How Marketing Changed the Clothing Business Forever

5 people recommended this item

Description

If you love, consume, and dream fashion, this book is a must read. (via Style IT)

Updated Apr 2, 2007

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Fresh Lipstick: Redressing Fashion and Feminism

First to recommend

Description

Amazing read that links all the contributions of women in the fashion and beauty industries with decade by decade explanations of how those contributions affected, inspired, and irritated feminism - and vice versa.

"Wow! Linda Scott has written a fresh, provocative and fun look at feminism and fashion. For too long leading feminists have told women that everything from high heels to lipstick is oppressive. Linda Scott shows us how the most oppressive voice is the feminists themselves. With exemplary research she documents the puritanical and classist motives of the women's movement in their judgments of fashion, and arrives at the conclusion women have been waiting for: you can be feminine and a feminist."--Rene Denfeld, journalist and author of The New Victorians: A Young Woman's Challenge to the Old Feminist Order

Updated Jan 21, 2007

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Fashion-ology: An Introduction to Fashion Studies

First to recommend

Description

Most studies do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible product whereas fashion is a symbolic cultural product. She debunks the myth of "the genius designer" and explains that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers' creativity and can make them successful.

Updated Jan 21, 2007

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