Tag it "TN Fashion"

Win 3 shirts from Tees for Change

Find out more about the contest

A list by prcouture

Options for This Page

Fashion PR Must-Reads

Viewing 1-8 of 8 Recommendations

About this list
The following are books I consider must-reads for anyone interested in Fashion and Fashion/Beauty Public Relations. Books on dress studies, fashion theory, branding etc.
For people who like:
, , , , , ,
This List is:
Smart Funny Useful
Fashion Now 2 (Fashion): Terry Jones: Books
Updated May 17, 2008
1st to recommend
For inspiration galore, Fashion Now 2 is the perfect Sunday flip-through.
I recommend this to people who like:
, ,
This Review is:
Smart Funny Useful
Image of Fashion Now 2 (Fashion): Terry Jones: Books
prcouture
PR COUTURE
Qualifications:
I run a Fashion PR Blog - www.prcouture.com more
Image of Groundswell: Winning in a World Transformed by Social Technologies
Groundswell: Winning in a World Transformed by Social Technologies
Updated Apr 11, 2008
1st to recommend
This book is getting rave reviews - a must for any fashion PR agency looking to maximize its involvement online...
I recommend this to people who like:
, , , , ,
This Review is:
Smart Funny Useful
Image of Fashion, Culture, and Identity
Fashion, Culture, and Identity
Updated Jan 25, 2007
1st to recommend
2 people recommended this item
great introduction to the psychology of fashion - one of the fundamentals.
I recommend this to people who like:
, , , ,
This Review is:
Smart (3) Funny (1) Useful (1)
Image of Adorned in Dreams
Adorned in Dreams
Updated Jan 21, 2007
1st to recommend
Great read on the social and cultural history of fashion and its complex relationship to modernity - can't wait to read the this latest edition!
I recommend this to people who like:
, , , ,
This Review is:
Smart (2) Funny Useful
The End of Fashion: How Marketing Changed the Clothing Business Forever
Updated Jan 21, 2007
1st to recommend
5 people recommended this item
Tracks how the fashion industry works - relevant case studies - must read for anyone interested in the business of fashion and the influence of marketing on fashion. Author Teri Agins has been featured on Project Runway and Oprah. Really smart fashion journalism.
I recommend this to people who like:
, , , , , ,
This Review is:
Smart Funny Useful (2)
Image of The End of Fashion: How Marketing Changed the Clothing Business Forever
Image of Fresh Lipstick: Redressing Fashion and Feminism
Fresh Lipstick: Redressing Fashion and Feminism
Updated Jan 21, 2007
1st to recommend
Amazing read that links all the contributions of women in the fashion and beauty industries with decade by decade explanations of how those contributions affected, inspired, and irritated feminism - and vice versa.

"Wow! Linda Scott has written a fresh, provocative and fun look at feminism and fashion. For too long leading feminists have told women that everything from high heels to lipstick is oppressive. Linda Scott shows us how the most oppressive voice is the feminists themselves. With exemplary research she documents the puritanical and classist motives of the women's movement in their judgments of fashion, and arrives at the conclusion women have been waiting for: you can be feminine and a feminist."--Rene Denfeld, journalist and author of The New Victorians: A Young Woman's Challenge to the Old Feminist Order
I recommend this to people who like:
, , , , ,
This Review is:
Smart (1) Funny Useful
Image of Fashion-ology: An Introduction to Fashion Studies
Fashion-ology: An Introduction to Fashion Studies
Updated Jan 21, 2007
1st to recommend
Most studies do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible product whereas fashion is a symbolic cultural product. She debunks the myth of "the genius designer" and explains that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers' creativity and can make them successful.
I recommend this to people who like:
, , , ,
This Review is:
Smart (1) Funny Useful
Image of Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Updated Jan 21, 2007
1st to recommend
Comprehensive approach to branding.
I recommend this to people who like:
, , , , , , ,
This Review is:
Smart Funny Useful (2)

Viewing 1-8 of 8 Recommendations

ThisNext Information

Copyright ©2005-2008 ThisNext, Inc.