Feria

I don't know if I've ever told you this, but I can be kind of cheap. I blow my money on ridiculous craft items, or another pair of shoes, and cringe at having to shell out for things like hair color. $150?! For dye? Forget that noise, I'm fairly competent - I can do it my damnself.
And do it my...more damnself I do. And wallow in compliments. From my hairdresser even. I love this stuff. It's ALMOST foolproof, but if you're not comfortable painting on the highlights, enlist the help of a friend. My stepmom has me come over and do hers for her.
I was really excited about the new applicator, but I don't think I like it as much as the little mascara wand one.
When I'm feeling kind of lazy or want to go with a rich chocolatey brunette shade, I opt for Feria - the colors are amazing and rich and tend to pick up the highlights and lowlights already in your hair. A potential drawback - this color seems to lift like nobody's business. Good for me as it gradually brings me back to my natural color for the most part (no roots!) and everyone keeps thinking I've done something different with my hair, bad for you if that's not what you want.